What is Marketing?

Marketing simplified is a message plus a platform to grow visibility into revenue.

Inbound marketing is a strategy used by businesses to increase brand visibility, attract more leads, convert leads to customers, close more sales, and retain customers. Outbound marketing is accomplished using more traditional marketing tactics such as direct mail, telemarketing, trade shows, and word of mouth. The difference between inbound and outbound marketing is subtle and grow increasingly connected.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute

Content marketing involves the creation and sharing of material (such as videos, articles, blogs, and social media posts) that doesn’t explicitly promote a brand but is intended to stimulate organic interest in its products or services.