Your Marketing RoadMap with Directions
STEP ONE: UNDERSTAND YOUR CURRENT MARKETING APPROACH
First, schedule a virtual meeting with Parks Evolution’s marketing experts. The kickoff meeting will take about 15 minutes, and you can schedule it at your own convenience. In the meeting, we will discuss the various marketing efforts of your business.
How do you get new leads/customers? Are you trying to get new leads or recycle existing ones? Do you have leads that you need to convert into customers?
When and where are these purchases happening? Can we make them happen faster? Is there something else we can offer to make the decision easier?
Once we have made the sale, what happens? Are customers having a good experience? What can we do to make the customer experience better?
These types of questions will help us to understand a 360 view of your company. We will understand existing marketing practices, as well as areas of opportunity. It will also give us a good marketing strategy foundation to start our own marketing research.
STEP TWO: CREATING THE MARKETING ROADMAP
Next, we take everything you’ve told us in the marketing kick-off meeting and combine it with our own research. This research includes an analysis of your company. It includes your competitors, industry best practices, keywords, pricing, product analysis, and more.
We then overlay this research and knowledge. Then place it over our basic outline of marketing best practices.
Think of it like a road map. We have a map like the one above with every road and destination. Then, we use our research to draw a route of where your business can go. Yes, we give you step-by-step directions so you know the exact turns to take at the right times.
Our goal is to figure out the best route and the best implementation strategy possible.
STEP THREE: YOUR ITINERARY TO MARKETING SUCCESS
Finally, we create your itinerary of how to make this the best marketing success plan ever. While also learning a lot and having fun.
Your marketing plan will show you how and where you have the opportunity to grow. Plus, we can put some automation in place to make it even easier!
Let’s get started if you are:
Ready to Increase your high-quality leads and learn more about why these leads are successful
Make those leads convert to customers by spending their first dollar with you
Create the most amazing customer experience that your customers have ever had. So they will be ready to refer your business to everyone they know!